Vaseline x Olivia Rodrigo

***Disclaimer:

This post is part of a class project for the University of Southern California (USC) and has no affiliation with or endorsement from the Vaseline brand. The content shared is for educational purposes only and does not represent the views or opinions of Vaseline.

A Timeless Classic Meets Gen Z

For over 150 years, Vaseline has been the trusted go-to for deep healing and protection, keeping skin moisturized and resilient against life’s everyday elements. Now, we’re welcoming a fresh new face to our iconic brand: Olivia Rodrigo.

As a multi-talented artist who effortlessly blends raw authenticity with self-expression, Olivia is the perfect partner to introduce Vaseline to a new generation. Her personal connection to skincare, especially keeping lips soft and skin smooth while on the go, makes this collaboration a natural fit—showing how Vaseline continues to be a must-have for every moment.

Your Everyday Essential, Backed by Generations

Vaseline Lip Therapy has been a pocket-sized essential for generations, and Olivia knows the importance of keeping lips hydrated and ready for anything. Made with 100% pure petroleum jelly, our Lip Therapy locks in moisture for long-lasting softness—perfect for singing your heart out or simply tackling a busy day.

And of course, there’s the OG: the Vaseline Healing Jelly jar. A staple in skincare routines for over a century, our triple-purified formula remains unchanged, delivering the same trusted healing power. From soothing dry skin to acting as the perfect makeup hack, Vaseline continues to be the ultimate multi-tasker.

Skincare That Stands the Test of Time

This collaboration isn’t just about looking good—it’s about feeling good, too. At Vaseline, we’ve always been committed to making skincare accessible and effective for all. Our formulas are dermatologist-recommended, non-comedogenic, and safe for even the most sensitive skin. We continue to stand by our mission of healing dry skin while championing self-expression and confidence.

With Olivia Rodrigo joining the Vaseline family, we’re celebrating what makes our products timeless while inviting a new generation to experience the healing power of Vaseline. Some things never go out of style—soft skin and confidence included.

Stay tuned for more as we continue to share exciting moments with Olivia. Your lips, your skin, and your self-care routine just got a little more iconic.

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