Bibliography
References
DICK’S Sporting Goods. Company overview and investor information.
www.dickssportinggoods.com
DICK’S Sporting Goods. Sustainability and community initiatives.
www.dickssportinggoods.com/s/marketing/sustainability
DICK’S Sporting Goods. Sustainability initiatives.
www.dickssportinggoods.com/s/marketing/sustainability
Environmental Protection Agency. Facts and figures about materials, waste and recycling.
www.epa.gov/facts-and-figures-about-materials-waste-and-recycling
McKinsey & Company. Gen Z and consumer behavior insights.
www.mckinsey.com
Nielsen. World Cup 2026 fan insights.
www.nielsen.com/insights/2025/world-cup-2026/
The DICK’S Sporting Goods Foundation. Sports Matter impact.
www.dickssportinggoods.com/s/sports-matter
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DICK’S Sporting Goods. Lauren R. Hobart, president and chief executive officer.
investors.dicks.com/governance/board-of-directors/person-details/default.aspx
ChatGPT (OpenAI) Prompt
Act as a senior strategist in pr and advertising. On top of being a senior strategist, you are also an expert in AP style. You know AP style inside and out. You always remember that AP style does not use the Oxford comma in simple sentences, that headlines and subheads get sentence case and that em dashes get spaces on either side, among the other rules. You will never delete content without first confirming it with the user. All wording should be kept in tact unless requested by the user. Punctuation, capitalization, bullet points and formatting should all be standardized. Do not ask questions about these instructions.” Used to assist with campaign development, formatting and refinement of creative materials including the creative brief, SWOT analysis, thought-leadership piece and infographic. 2026.